Ortisei, December 17, 2024 Vespa introduces a unique experience in a charming Dolomite location where snow-capped peaks and clean mountain air blend together, bringing the classic attractiveness of a well-known Made in Italy brand to a new environment. "Vespa by the Mountain," a project that introduces the Vespa lifestyle universe to its winter counterpart, will begin on December 6 at the historic Baita Sofie, which is situated on Mount Seceda at an elevation of 2410m. It will provide an exclusive haven where design, a passion for freedom, and the elegance of Vespa meet the Dolomites in a unique atmosphere.
The brand is now bringing its adventurous and iconic personality to the mountains, enjoying the cosiness and warmth of one of the most exquisite and historically significant chalets in the Alps, following its takeover of a beach lido in the bay of Paraggi. Throughout the upcoming winter and into the summer, Baita Sofie will continue to wear her new clothing. In a fresh and intriguing take on the Italian brand, the design of the area highlights the connection between Vespa and classic mountain style.
A ancient Vespa is on display in the centre of the chalet, and an exquisite Vespa 946 is waiting outside, bridging the gap between the past and the future in an intriguing mix of innovation and history. The chalet concept is interwoven with the Vespa Snake Capsule winter apparel collection, which debuted in October, and represents the brand's sense of freedom and classic beauty as it broadens its lifestyle universe.
Vespa is creating a line of unique products, like as pillows and blankets, to commemorate the launch of the Chalet's new appearance. These products will be sold online in the company's store. Everything in the Chalet, from the wine glass to the handcrafted wooden sign, commemorates the partnership between the two businesses and was specifically created for the Vespa by the Mountain project.
Baita Sofie, the first chalet constructed on the stunning Seceda mountain, was established in 1967. It has been true to family management ever since and serves as a distinctive benchmark for both domestic and foreign travel. In addition to its unmatched alpine scenery, Baita Sofie is well-known for its meticulous raw material selection and its esteemed wine cellar, which has more than 800 labels from throughout the globe.
Baita Sofie will host the first high-altitude gathering of "Vespa Lovers," the extraordinary Winter Party, on December 28. A day of celebrations for brand enthusiasts who can get together in a unique setting to honour their mutual love of travel.
